I used to tell people I was going to have a huge fiberglass nose made and then attach it to the front of my craft show tent! I thought it would be a fun way to advertise!
http://www.smellandtaste.org/
Yes, there really is such a thing as the Smell and Taste Treatment and Research Foundation and it is in Chicago. Their mission is to advance research and knowledge on the effects of smell and taste on human emotion, mood, behavior and disease states. Some of their study results:
Interesting stuff and it is no wonder that studies are bearing out what most of us have always known--scent has a lot of power over us! Bruce Sanders is the author of "Retailer's Edge. In it he says that the sense of smell impacts your emotions more than sight, hearing or touch. "Fragrances directly signal the part of the brain that controls emotional reasoning, which helps helps to determine that purchases you make."
NextStage Evolution, a New Hampshire based company that designs websites and retail spaces says that the right scent can increase sales by as much as 50%! That is why some stores have fresh flowers, potpourri and candles in use. Basically, stores know that anything that puts people in a positive mood can enhance sales. So make sure your next purchase is about more than just the scent---like perhaps a really nice soap to go with it!
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